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THE TRAVEL GAME


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Beyond the cellar door One of Australia's oldest and best-known wineries has reinvented its cellar door operation as a wildlife reserve and eco-tourism destination. Since 1860 Tahbilk, north of Melbourne, has produced wines from rare Rhone grape stock as well as the classic varietials. Confronted by the world-wide glut of wine grapes, the family-owned winery has reassessed how to better capitalise on a loyal customer base and on the historic property itself, enjoying 19 kilometres of freshwater frontage.

Export to Australia Reach out to an affluent market of 20 million ‘early adopters’; world leaders in the take-up of new technologies like mobile telephony, compact disc or digital video?   Geographic isolation plus relative sophistication are keys to understanding this surprisingly diverse marketplace, where barriers to entry have never been lower.

Iconoclastic cosmetics entrepreneur Dennis Paphitis succeeds in global markets by flying in the face of conventional wisdom.

Intrepid Travellers In the town that launched Lonely Planet, another Asian-oriented travel company created its own niche and never looked back. Adventure travel operator Intrepid Travel breaks all the rules but keeps getting bigger: Europe and North America now generate more customers than Australia. Darrell Wade and Geoff Manchester have built a thriving business in ‘middle-class backpacking’, focussing on Southeast Asia.

Turtle Island: A man and his dream Fiji’s exclusive Turtle Island hideaway in the Yasawa Group came into being through one man’s journey of self-discovery. At any one time, just 16 couples live and play on Richard Evanson’s private retreat.  


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